The depth of oud to personalize your scent trail.

With Pure Perfumes, Louis Vuitton imagines a way to personalize your signature fragrance with a gesture of absolute sophistication. Inspired by the tradition of layering perfumes, these intense compositions can be used as the final touch to your perfume ritual. Woven from exceptional essences and concentrated to the utmost, they celebrate the raw beauty of legendary ingredients in perfumery.

Pur Oud reveals the essence of the exceptional essence of Assamese oud, selected by Jacques Cavallier Belletrud in Bangladesh and now exclusive to Louis Vuitton. To highlight this true treasure, the Master Perfumer has concentrated it to the utmost in a very simple composition: oud dissolves in a cocoon of soft, luminous white musk, powerfully releasing woody notes of rare depth. The “black gold” of the fragrances shines with animalic, ambery and spicy notes, expressing its absolute beauty.

Key notes:

Assamese oud

Musk